Retailers must be agile according to the impact of markets and the need for digitization to be able to respond to changes in consumer behavior if they want to remain relevant.
The pandemic and the context we have experienced globally since 2020 undoubtedly accelerated the transformation of the retail sector.
The retail sector is always moving forward and today has great challenges to stay ahead and reinvent itself. Standing out is increasingly difficult, but it is not impossible. Here are the trends that the retail sector must keep in mind for 2022, oriented to the shopper, channels, and product.
1. OMNICANALITY: The online/offline merger
Ominicanality is a strategy used to be in contact with customers through different channels to reach the consumer at the right time. This is the most important concept in the retail world today. From the user’s point of view, it is understood as the way for the shopper to take advantage of all existing channels to buy.
Consumers, before the pandemic, have always been looking at the displays on the physical store’s commercial shelving to purchase, but for almost two years, we have been experiencing changes that have taught us how to adapt communication and marketing strategies by integrating the digital channel.
The omnichannel experience gives new life to physical stores and allows retailers to take better advantage of their proximity to consumers.
2. AUTOMATION: Personalization and recommendation
The integration of technologies allows for improvements in the customer experience, more personalized offers based on their habits and tastes, as well as changes in processes for greater automation. In this way, retailers enhance their brand, get closer to users, anticipate their needs and obtain recommendations more effectively. People can visit site for the best marketing related advice for their businesses.
Thanks to the information obtained through digital sources, now more than ever, retailers can anticipate consumer buying behavior in order to offer the right product, at the right time, to a particular type of consumer, with the goal of increasing sales and improving customer satisfaction.
3. E-COMMERCE: Digitalization of physical commerce
Users spend more and more time online on their smartphones and tablets, making mobile devices an ally of physical stores.
E-commerce must offer and transmit security and the confidence it generates in the consumer. These platforms allow to digitally manage bulk sales, shipping, and product reception, basically allowing to manage the logistics process significantly and this influences customer loyalty. It is important for retailers to invest in the integration of systems, the adaptation of logistics to new sales channels, and the evaluation of tax impacts in international operations, among other aspects. Considering these factors, it is necessary to have a correct planning and digital transformation strategy to ensure success.